Why Build an Arbor
The benefits of your own arbor are many. What could be more romantic than sitting under a grape arbor sipping the fruits of your own labor? Building a sturdy arbor is not difficult as you should easily be able to construct one that can stand up to strong winds. If you cover in a grape vine, make sure you plant grapes that are suitable for your climate.
To accent an arbor in your yard try building a retaining wall on either side and have some nice ground cover or perennials. You do not want the walls to be too high, but high enough to sit on if you wanted to. Also have an nice bench made of rock is good to have as it will… Continue reading
Using Marketing Research to Win
Marketing research is a powerful tool that helps businesses win. For example, marketing research:
1. Established that a distributor did not implement “effective marketing & sales programs” as required by the contract. The unlawful termination suit was dismissed.
2. Demonstrated that equivalent “products and services” were priced at $2,400,000 vs the $200,000 defendent’s claim. The case was settled for $2,400,000.
3. Located facts that clearly established illegal pricing collusion. The defendents were found guilty.
Areas that benefit from marketing research
Most market research expert witnesses have an undergraduate degree in their specialty (engineering, business, marketing) and an MBA. They average over twenty years of business experience. Unfortunately, some lawyers do not recognize the value of marketing research…and put their cases at risk.
The keys to… Continue reading